When Anna reached out for a brand and website for her educational, mindful cannabis content brand, Cannabinista, she had one big goal in mind—shatter the typical stoner stereotype, and to show the world how you can consume cannabis, and still live a healthy and successful life.

The challenge was to completely smash the mould, redefine who Anna is and conveys what she brings into the Cannabis space. We dove deep into Anna's story, values, and truth—for her to dedicate her platforms to helping others create a healthy relationship with cannabis through mindful consumption, and debunking traditional stoner stereotypes and myths about cannabis.

In this complete rebrand, Anna found all the visuals and words to describe her mission. She's also making Cannabinista completely 'her'. And that’s what you’ll see in the branding—approachable, but also professional. Passionate, but really mindful.

visit website
A full page website screenshot of Cannabinista's websiteCannabinista's logo showcases against 6 different times with different brand colour pairingCannabinista's homepage shown on a macbook mockupA gif with 4 rotating images, each image showcases 3 of Cannabinista's set of abstract icons that stand for wellness, community, growth, confidence, etc. A full page screenshot of Anna, aka. Cannabinista's website's About pageCannabinista's business card shown on a mockup, on the card it is Cannabinista's logo placed against an army green background

Here's what anna said...

Christiana is an absolute superstar to work with. From brand building to design, Christiana is a swiss army knife! It was super easy to work with her to figure out my brand identity and building a website that not only I love, but has also received huge praise from my customers and industry partners.

your brand could be next

Let's create something that feels so authentically you, you'll get excited just to show it off. Because that's what happens when your brand brings you joy first — everything else falls perfectly into place.

discover first light