I have a theory that somewhere along the way, we all got tricked into thinking 'professional' meant 'boring.' (Spoiler alert: it doesn't!)
Because when you're having fun with your brand? Your audience can't help but join the party.
The girl behind Merry Morning and your soon-to-be brand bestie
Plot twist: I'm actually living my childhood dream of making things pretty for a living (just with fewer crayons and more Adobe Creative Suite).
Forever an entrepreneur with an insatiable zest for life, I've done everything from designing phone cases to curating vintage collections. But I found my true love in helping other entrepreneurs build brands that feel exactly like them.
These days, I'm usually either sprinting to the door for package deliveries (always exciting!), rearranging my home for the 100th time (it's called styling, okay?), or finding new ways to make spaces feel more alive. And that's exactly what I do with brands too – take something that works and make it feel perfectly, uniquely you.
Because here's what I know: The world has enough boring brands. What it needs is more people brave enough to let their personality shine through in their business.
I'm probably right for you if:
your brand still feels like it's wearing hand-me-downs no matter what you do
Your personality is your superpower but your brand is underselling it
You've mastered your craft and now your brand needs to match that level
You're happy with your money goals but the ick with your brand won't go away
You've outgrown the DIY phase and you know it's time for the real deal
Let's create something that feels so authentically you, you'll get excited just to show it off. Because that's what happens when your brand brings you joy first — everything else falls perfectly into place.
discover first light.png)
pleaseeee don't just post a graphic & call it a brand launch:
introducing: FIRST LIGHT—my signature two-week brand intensive where we turn everything that makes you uniquely you into a brand that speaks volumes before you say a word.
gimme all the tea(And sometimes cry happy tears because they feel so seen)
